Veggies vs. French Fries

The New York Times ran an article today highlighting the fact that people aren't eating enough vegetables. The final words stated "Eating vegetables is a lot less fun than eating flavor-blasted Doritos".
The basic main points were that people don't know how to cook vegetables, they're less convenient to have around, and they cost more.
Now, this article appeared in the Money and Policy section.
Despite that, I was surprised at how much emphasis remained on choice. The vegetable issue is less a matter of choice and more a matter of cost.
For instance- do you want that 10$ tasty salad that you can have once, or do you want the three frozen pizzas that you can get for the same 10$ and eat for six meals, if you're thrifty?
Is that really even a choice for the bottom of the market?
Most of the people I know prefer eating every day. For poor people, that means budgeting out each meal, and attempting to make sure each meal is filling enough to last till the next meal. While a really nice salad with lots of greens and tomatoes and sunflower seed and all that jazz is delicious, it's not really a "stick to the ribs" or "feel stuffed" sort of meal.
Supposing the market was to award a poor family with all the vegetables that they could eat- the consumption would still be low. Why? These people work for a living. Who has time to saute down the zucchini when they're trying to work two jobs and if they're late one more time, no one will take care of their sick mother's hospital bills? Who can flip through a (more than likely over 60$ anyway) cookbook to make tasty decisions when they're working the night shift and going to school full time?
After working a 16 hour day, is it easier to go to McDonalds, or is it easier to go to the grocery store, pick up fresh produce, and then go home and cook for an hour ?

There are three things that poor people often do not have when it comes to vegetables.
1. access to organic, wholesome, and delicious vegetables.
2. training to turn those vegetables into great food
3. time to make great food out of vegetables.

You want more people to eat vegetables? Reform the economic market. Let people earn an honest wage for an honest day's work, and let vegetables be reasonably priced. Release the grip of convenience as a nation, and let people have evenings off to see their families, or as in some european countries- let them have a long enough break that they could go see their families and cook lunch. As well as the urban gardens and food stamps that work at farmer's markets, host cooking demonstrations with free serving size samples. Redistribute the wealth. It's not the lack of vegetables that's killing us. It's the social class gap.